WHY A ZOMBIE-THEMED HEALTH CHALLENGE?

One of the most common questions we get is, “why zombies?” The answer begins in 2015…

In 2015, FIX Health released 4 themed challenges on the A Step Ahead platform.

ZOMBIES

ALIENS

SPORTS

HOLIDAY

FIX Health offered these challenges to customers for approximately 24 months, during which time roughly 100 companies used the services. At the end of the 24 months, one thing was very clear…

Zombies consistently outperformed all other themes.

ZOMBIES OTHER THEMES
SALES 84% 16%
AVG STEPS PER PARTICIPANT 17,496 12,772
RETENTION IN PROGRAM 88% 79%
USER SATISFACTION 90% 89%

The zombie-themed challenge outsold all other themes combined by over 5 to 1, drove users to take 37% more steps, retained players 11% better, and even had a slight edge in user satisfaction. In other words, even if companies and players didn’t self-identify as having a preference for zombies, they spoke with their wallets and their performance.

ZOMBIE POPULARITY IS AT AN ALL TIME HIGH

Zombies aren’t just popular within the wellness ecosystem. Zombies are a mainstream mass media phenomenon. Consider their footprint on the economy:

$2.5 BILLION Movies

$50 MILLION TV & Comics

$100 MILLION Books & Novels

$50 MILLION Merchandise

$10 MILLION Music

$2.5 BILLION Games

$500 MILLION Halloween

$100 MILLION Live Events

$50 MILLION Digital World

$10 MILLION Art

= $5.74 BILLION

WHY THIS MATTERS

Health should not be a chore, it should be a passion. If you want to change behavior, you have to start with where people are at, not where you want them to be.

Our zombie-themed challenge has proven, time and time again, that it resonates with and entertains users more than any other challenge brand. That is wy, when we built version 2.0 of our platform in 2017, we started with zombies.


Welcome to The Outbreak. Does your team have what it takes to survive?

The Outbreak Walking Challenge

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